PROSPECTS FOR DEVELOPMENT OF MOBILE BANKING IN RURAL AREAS

Abstract

The conducted research concerned prospects for the development of mobile banking in Poland. The article is a fragment of this research and concerns prospects for the development of this banking in rural areas. The aim of the research was to determine the expectations of mobile banking customers living in rural areas and the likely directions of changes in non-cash payments. The research period for rural areas concerned the years 2016-2018. The research covered the Polish banking sector. In addition, from January to March 2019, a questionnaire was carried out among 250 clients of banks living in rural areas. The research established that customers most often use mobile banking to check account balances and make payments at online stores. Customers in mobile banking appreciate comfort, time saving, being cash free and the freedom to make payments. The expectations of mobile banking users relate to: continuous increase of Internet coverage, improvement of security for telephone theft, increasing the possibility of using the BLIK service, adapting mobile applications to older generation smartphones and further price reductions of remote banking services. Therefore, it is almost certain that technical, organizational and financial changes in mobile banking in rural areas will head in this direction.