PROSPECTS AND POLICIES FOR TOURISM IN ITS GEOPOLITICAL CONTEXT

Abstract

Purpose. In yet another attempt to analyse the tourism phenomenon in perspective, the aim of this paper is not necessarily to predict the quantitative future of tourism worldwide. It is rather to review the circumstances and mechanisms in their geopolitical context, by which it may, or even must, evolve in the mid- and long-term. This is due to its importance for contemporary society and the barriers to its further growth. It then pretends to recall the expectations deposited in tourism, for example, on the establishment of the World Tourism Organization, and to review the very meaning and essence of tourism as part of the movements of persons, when confronted with policies or their lack in this area. General prospects and challenges of tourism are briefly addressed from the demand, supply, trade and investment perspectives, as viewed from respective international organizations and its principal geopolitical actors, notably Europe and her overseas extensions (also China).Methods. Critical analysis and clarification of the apparently established views about tourism and its nature, based on the author`s work experience in relation to this activity: as a tour leader, government official, international civil servant and academic lecturer. The said analysis is supported by scrutiny regarding the relevant parts of tourism policy documents produced over years by international organizations.Findings. In a follow-up to the escalating health, economic, social and environmental crises affecting the world community, tourism, as a consumption, production, trade and investment activity, should not continue by following the rule of business-as-usual. When reconsidered as an intrinsic part of the entire economy and social life, it rather requires, alongside and not apart from, other human activities, to be essentially, politically, structurally and gradually, if not radically, intervened. This should result from international agreement among constituencies at large - governments, industry the private sector, civil society patronised by international organizations.Research and conclusions limitations. The findings represent a personal expert opinion verified by desk research of activities undertaken by international organizations. The veracity of the suggested recommendations would require response, validation and constructive action of the parties and the big players concerned in the field of tourism, to result from their continuous and constructive dialogue.Practical implications. Contribution to the international debate on tourism policymaking and the role of the World Tourism Organization.Originality. Bringing up the nature and essence of tourism, its unfulfilled promises, messages of the World Tourism Conference (1980) and the activities of international organizations.Type of paper: Review paper based on the analysis of literature and reports of international organizations.