PROSPECTIVE DIRECTIONS OF THE DEVELOPMENT OF EXOTIC TOURISM IN UKRAINE

Abstract

The article examines the use of exoticism and exotic tourism in Ukraine. Nature, art and culture of African and Asian countries are often associated with exoticism. However, exoticism is not only about the sun, the sea, the beach, unusual fruits, kangaroos or the culture of eating sushi. In fact, everything that is unusual for a tourist’s place of ordinary residence, interesting and unusual for him can be called exotic in tourist trips. Therefore, Ukraine can also be considered an exotic country for foreign visitors. So, in our country, foreigners are attracted by the authentic traditional crafts of Ukrainians, their culture, unusual customs and traditions, unique culinary traditions, health practices, intangible cultural heritage. It has been established that at the current stage of the dynamic development of tourism, exotic tours are in particular demand among tourists. Usual tour programs have lost their relevance, therefore, in search of new experiences, tourists discover a new direction of tourism – exotic trips. It was found that exotic tourism in the country has every chance to become a popular and competitive tourism field, which will provide an opportunity to increase the state’s income from the tourism industry and create an additional source of foreign exchange earnings, which will be especially relevant in the post-war period. It was determined that it is expedient for the development of exotic tourism in Ukraine to support, popularize and finance promising “young” tourist destinations. Such, for example, are unusual SPAs – procedures with bees and wine therapy, these are the directions that will be promising for the development of exotic tourism in Ukraine, namely in the Ivano-Frankivsk, Chernivtsi and Zakarpattia regions. The outlined directions for the development of exotic tourism in Ukraine are among the important exotic tourist resources, the use of which in exotic and other tours will give the opportunity to expand the range of offers to travel companies, attract new potential tourists (both foreign and domestic), popularize Ukraine as an exotic country that in turn, will contribute to the development of new types of tourism and bring income to the tourism sphere of Ukraine.