Prospect of cruising in Boka Kotorska

Abstract

The main objectives of this research are to get answers, to the following: the achieved level of development of cruise tourism in the Bay of Kotor; characteristics of cruise tourism in Kotor, what are the possibilities of innovation in the cruise tourism in the port of Kotor, how to adjust the cruise tourism sustainable development of Kotor, as a tourist destination? Merely by being a part of the Mediterranean, which represents a developing market in cruising, Boka Kotorska has endless potential. Yet, its significance is still to be recognized only if careful strategy of further development is followed. Having in mind that Boka Kotorska is a valuable natural and cultural heritage site, it is necessary to make assessments in terms of sustainability of this kind of tourism as well as actions that should be taken. Its limited geographical area, more suitable for minor boats and not ships, is something that should be taken into account. Other things such as tourist offer enrichment in the Old Town, including not just the seaside but background of Boka Kotorska in the tourist offer, would certainly improve the quality of tourist product. This would undoubtedly generate more profit.