Prosody and ideologies of embodiment: Variation in the use of pitch and articulation rate among fitness instructors

Abstract

AbstractThis article discusses semiotic connections among linguistic prosody, the body, and forms of physical activity. A quantitative study of the instructional styles of bodybuilding and yoga instructors on YouTube shows that bodybuilding instructors employ faster articulation rates and higher pitch (F0) than yoga instructors. We argue that articulation rate and pitch become semiotically linked to notions of energy, and the differences in the instructors’ styles are rooted in differences in levels of embodied energy that bodybuilding and yoga are assumed to require. Instructors employ linguistic features that reflect these ideologies of their activities, and in doing so, present themselves as embodied instantiations of their respective practices. This study shows that ideologies of the body as a physically active doer of things provide an important source for the generation of iconic, energy-related meanings. Crucially, we show that ideological notions of energy and embodied iconicity can drive group-level patterns of linguistic variation. (Prosody, iconicity, style, embodiment, social meaning, ideology)*