Prosocial Behavior, Solidarity, and Framing Processes

Abstract

There is no shortage of theories of prosocial behavior. Sociology, psychology, and economics are blessed with many such theories. When one looks at all three fields, one is struck by confusion. How do the various theories add up? Do they rival each other? Do they complement each other? Are they simply incompatible? Can one simply ignore some of them? These questions are not easy to answer because variables in these theories are often different, at least in name. For example, the dependent variable is given many names and it is not immediately obvious what the differences, if any, are. The terms prosocial behavior and helping behavior are most often used in psychology. In sociology, the term solidarity or solidary behavior is most often used; and in economics we find the terms cooperation and cooperative behavior. At times, the term altruism is used in all three fields. Do all these terms refer to the same thing? The independent variables are even more diverse and difficult to compare. Thus, there is a discount factor in “super games,” there are value orientations, we have prosocial personality traits, we have internalized norms, culturally induced trust, and institutionalized solidarity. What are we to make of this multitude of concepts? One way to go about answering these questions is to develop a classification of the kinds of prosocial behavior that gives place to the various psychological, sociological, and economic theories. Order can be created in this way because of the identification of possible dimensions of prosocial behavior (for example, along the lines of extrinsic versus intrinsic motives, or of personal or social norms). The disadvantage of this approach is that it does not provide the theory that would allow us to judge the importance of dimensions or the interrelation between dimensions. For example, why is it important to distinguish between extrinsic and intrinsic motivation for prosocial behavior? Can intrinsic motivation be stabilized by extrinsic rewards or is it crowded out (see Frey and Jegen, 2001)? In order to deal with such questions, it is necessary to take a closer look at the mechanisms that generate various forms of prosocial behavior.