Abstract
Given the global investment problem of the population pyramid, the increase in older adults can be considered as an alternative to generate new proposals for tourism activities aimed at this segment, regarding their needs, interests and desires. In Mexico, according to INEGI (2015), the aging rate is 38% with an average age of 27 years. This alternative will have a social and economic impact on the sector, making the necessary proposals regarding the adaptability of some elements of the tourism system of the municipalities involved that make up the High Mountain Region. To do this, depending on the research objective, the methodology that was applied is mixed, consisting of an exploratory research (where various documentary sources and secondary sources were used), which served to contextualize and point out the object of study, A descriptive study was also carried out, through the application of 384 surveys that served as a preliminary tool to generate statistics and graphs that concentrate the main indicators related to the study objective. The contribution of this study is the inclusion of older adults with a social and economic impact in the region.
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