Abstract
The paper underlines the main problems of the author as CEO of STM Microelectronics. The corporate was held by Italian and French government and had many debts and losses. The CEO reorganized the enterprise because he was able to create value both for the shareholders and the other stakeholders. In this context, the paper points out the role of social values. Later, the article emphasizes the relevance of four factors for the future development of the enterprises: market globalization; process acceleration; economic growth of Asian countries, especially India and China; corporate social responsibility.
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