PROPOSING KYRGYZ YURTS AS A MARKETING TOOL FOR KYRGYZ AGRICULTURAL PRODUCTS

Nazarmatova Burul Mukashovna Nazarmatova Burul Mukashovna,Ammar Younas Ammar Younas,Ibraev Almaz Orozakunovich Ibraev Almaz Orozakunovich

doi:10.31435/rsglobal_ijite/01062018/5650

Nazarmatova Burul Mukashovna Nazarmatova Burul Mukashovna, Ammar Younas Ammar Younas + Show 1 more

Open Access

https://doi.org/10.31435/rsglobal_ijite/01062018/5650

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Abstract

   The objective of this analytical document in to propose an idea of protecting the ancient knowledge of Yurt craftmanship, to personalize it with Kyrgyzstan and to use Yurt as a brand for all the Kyrgyz manufactured products especially for the marketing of export quality agriculture products. This proposal calls for a state level intervention which can ensure that the agriculture products of export quality as of beans from Talas Region of Kyrgyzstan should be exported by using Yurt as a logo on its packing so that the international market could recognize its origin and Kyrgyzstan could get better marketing benefits from it.  

Highlights

Yurts hold much of Kyrgyz culture, from important rituals and ceremonies, to craftsmanship and traditional artistry
According to UNESCO Kyrgyz and Kazakh yurt-making skills were placed on the UNESCO Intangible Heritage list because: Traditional yurt-making knowledge and skills are transmitted from generation to generation in families and through various formal and non-formal educational activities; part of Kyrgyz and Kazakh peoples’ everyday life, yurt-making provides its practitioners with a sense of identity and continuity and highlights a harmonious relation between nature and human creativity. (3)
A state level intervention should ensure that the agriculture products of export quality as of Talas Beans should be exported by using Yurt on their logos so that the international market could recognize its origin and Kyrgyzstan could get better marketing from it

Summary

Introduction

Yurts hold much of Kyrgyz culture, from important rituals and ceremonies, to craftsmanship and traditional artistry. In 2014, traditional knowledge and skills in making Kyrgyz and Kazakh yurts was placed on the UNESCO Intangible Heritage list. As Yurt has a special value in Kyrgyz traditions, there are several other products which are getting symbolic importance. Some of these products are of very fine quality and being exported in large quantities.

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Conclusion