Abstract
<p>Informing and providing awareness is a part of mass media’s significant responsibilities and social and political documentaries is one of the effective frames in performing this significant duty on adults and university students. Therefore, the main purpose of this study is proposing favorite strategies for IRIB in making social and political TV documentaries with the aim of promoting state social capital for university students and adults. The method is in-depth interview with experts and utilizing the findings of another research titled “an analysis of the views of Communication Sciences students regarding the IRIB’s political and documentaries with an emphasis on the utilitarian approach and gratification level” adopting the Rosengren approach. Results showed that aggressive strategies are the most proper policies for the IRIB. Finally, the formulated aggressive strategies were prioritized and the most important strategy for this research is “producing social and political documentaries with informational approach in an accurate, precise, and comprehensive manner and considering other needs of audiences such as amusement, personal identity, and personal relationships”.</p>
Highlights
This research was done by initial interview by passing three steps: fin first step, questions were prepared openly and given to experts of that field, were confirmed after collecting responses, repeated cases were mentioned by emission and landscape experts, and the most important strengths, weaknesses, threats, and opportunities were determined for IRIB TV
According to obtained coefficient in the second step, final attraction score of each case was obtained that priority of the obtained strategies for IRIB TV to produce social and political documentaries were indicated by calculating total of final attraction scores of each mentioned cases
1) More than 40% of university students have quantitative satisfaction from documentary programs, while the main assumption is utilization and satisfaction that TV audiences seek for special satisfaction from programs contents they watch
Summary
Mass media is one of significant phenomenon in the world. Their role in cultural, social, and political life of humans in last century was to the extent that the present era is called communication era. (Sarkisian, Saeidian, Sheikh, & Niku, 2002). Mass media is one of significant phenomenon in the world Their role in cultural, social, and political life of humans in last century was to the extent that the present era is called communication era. Active audiences of media select a specific media according to their needs, expectations, sociological and psychological fields. In this regard, media influences on him/her so potential audiences change content, frame, and providing manner etc. Many studies have been informed in this frame but social and political issues and their audiences-oriented approach, that audiences’ utilization of these programs is success constraint of a media, in this competitive space haven’t been mentioned in this research. The main issue of this research is providing favorite strategies to produce TV social and political documentaries with purpose of promoting state social capital for young university students and adults
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