Proposed Urban Travel Behavior Model to Promote Smart Mobility

Abstract

Global issue such as climate change due to air pollution from vehicle emission should be addressed effectively before it causes more harm to the people. Notably, vehicle emissions are on the rise every year which causes air pollution, health issues and climate change in which there is no significant alternative to this issue since people do not practice active travel in Klang Valley, Malaysia. Therefore, this study aimed to propose an Urban Travel Behavior Model based on Theory of Interpersonal Behavior as one of the remedies to mitigate air pollution. The proposed model has four constructs namely attitude, social factors, affect factors and habit as predictors for the behavioral adoption on road discipline. Intention to follow road discipline serves as a mediator construct. Road traffic policies/regulations moderate the relationship between the mediators and behavioral adoption on road discipline. A structure questionnaire for the proposed conceptual framework will be tested for its reliability and validity based on pretesting, expert opinion (face validity) and pilot study of about 30 Malaysian with driving license and followed by 400-500 people for the actual quantitative study. The real time information on Travel Behavior is vital for industry revolution and the proposed model in the present study seeks for the same.