Abstract
This final project is made to analyze the current business of PT Angkasa Pura II (Persero), by analyzing the internal and external factors of the Hotel business environment in the Airport City area of Kualanamu International Airport today. Then, it is expected to analyze the Hotel Business Model Strategy that is appropriate for hotel businesses in the Airport City Area of Kualanamu International Airport to be developed and the final step is to analyze the results of the implementation hotel strategies in the Airport City Area of Kualanamu International Airport in the face of competition in the current era of global competition. To achieve the objectives of this study, the proposed business strategy used by the author is SWOT Analysis, then proceed with the decision-making stage. The technique in question is the quantitative Strategy Planning Matrix (QSPM) technique. QSPM analysis tool is an analysis tool used to evaluate alternative strategic choices objectively according to internal and external factors that have been identified previously. Finally, the conclusion is based on the results of the analysis that has been done.
Highlights
Aviation industry has a sizable economic impact on a region or country
Intuitive assessments are needed in developing the Internal Factor Evaluation Matrix (IFE) Matrix, so the appearance of a scientific approach does not have to be interpreted as a very powerful technique
0.117 4.0 airport to become an airport city area Kualanamu International Airport is the second biggest airport in Indonesia with 10 million 0.096 4.0 passengers and 996.563 tons of cargo in 2018 Weakness The Property is located 39 km from Kota 0.122 2.7 Medan The Property land title is Right of Use (Hak 0.160 2.7 Pakai)
Summary
Aviation industry has a sizable economic impact on a region or country. The aviation industry is a driving force for the economy because it allows the movement of people and goods in a short time and opens up large numbers of jobs for the community.Transportation development and regional development have a very close and mutually sustainable relationship. Aviation industry has a sizable economic impact on a region or country. The aviation industry is a driving force for the economy because it allows the movement of people and goods in a short time and opens up large numbers of jobs for the community. Transportation development and regional development have a very close and mutually sustainable relationship. Airport development as part of the transportation system must be carried out through a broad, comprehensive, coordinated and consistent spectrum (Frans, Sulistio, & Wicaksono, 2014). PT Angkasa Pura II (PT AP II), a State-Owned Enterprise that conducts airport service activities in Indonesia has responsibility and important role in the management and development of airports to support government programs in order to improve Indonesia's economic growth
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