Abstract
Business to Consumer (B2C) business trends becomes more popular among Malaysian citizen. Nowadays, in the perspective of the globalization and localization of business, it is becoming gradually more important to have a proper understand on how to conduct business through electronic channel. Persuasive element in e-Commerce plays an important role in optimizing customers shopping experience in virtual life. This paper aim is to enhance social supports elements for B2C persuasive recommendation system. Persuasive System Design (PSD) model been used as a basic framework. PSD model consists of 4 elements, which are Primary Task Support, Dialog Support, Credibility Support and Social Support. There are total numbers of 28 features in all 4 PSD model elements. At the end of this paper, 3 features will be enhanced in social support element which initially had 7 features.
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