Proposals and practices for promoting tourism by advancing open data through public-private partnerships

Abstract

The tourism sector, which has suffered a decline in demand due to the COVID-19 pandemic, is expected to be revived with digital technology in the post-COVID society. This study aims to link event initiatives in Ichinomiya City (Aichi Prefecture) with local government-led initiatives to promote the use of local informatization and open data, create and publish event information data, and utilize such data. To this end, we created and implemented a proposal to develop tourism promotions through public-private partnerships between the City Hall and local companies. Through initiatives undertaken at the International Art Festival Aichi 2022 and the Hitsuji Summit Bishu, we were able to verify that our study’s presented methodology was useful for promoting events by the city (government) and industry (private). We believe that this will help to develop the entire region not just with regard to the tourism field but also other fields. Based on the results of this study, we also discussed ways to improve the city’s appeal and promote tourism.