Proposal to measure tourism development within a destination and segment its different territories

Abstract

Tourism offers a means of promoting a local development strategy capable of harnessing the resources available within a territory. In order to do this, we must know the potential for tourism development in each territory, as well as the factors that would condition it. In this article, a methodology (based on the design of a system of indicators, the construction of composite indexes, and segmentation by means of cluster analysis) is proposed to measure tourism development within an emerging country and segment its different territories. The case study chosen to validate this methodology is Ecuador, a country with interesting tourist potential, where individual cities have very different levels of tourism development. The results highlight the factors that drive or constrain the degree of tourism development presented by the cities analysed, thereby facilitating decision-making for major stakeholders in each of them.