Abstract

Tourism is a social phenomenon that consists of the voluntary and temporary displacement of individuals or groups of people, mainly for recreation, rest, culture or health, who move from their usual place of residence to another place where they do not engage in any lucrative or remunerated activity, generating multiple interrelations of social, economic and cultural importance. Thanks to the tourism campaigns that have been promoted by the national government, Ecuador is known as a biodiverse country, with a variety of natural and cultural tourist attractions that attract the attention of visitors, being located on the equator, has favored us to have several regions, which are: Littoral or Coast, Andes or Highlands, Amazon and Galapagos. The city of Guayaquil, considered the economic capital of the country, is located in the Littoral Region, it is the main port of the country; it offers a variety of activities and tourist sites to enjoy the place, among which we can find recreation and leisure sites such as the Simon Bolivar Malecon; it has hosted various fairs, congresses and national and international events, such as the International Orchid Congress, International Book Fair, among others.

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