Abstract
Proportion is a major element defining the appearance of apparel. This study identifies the proportions found in women's daywear. Data from 4,026 advertisement and main feature photographs in Vogue magazine from 1945 to 1995 are analyzed. Clothing ensembles are measured from left to right (horizontal proportion) and top to bottom (vertical proportion). The greatest number of observed horizontal proportions is in the 50/50 category, which is a proportion that is well balanced. The most frequent vertical proportion is 35/65, which is close to the golden section or ideal proportion. The proportion most equal to the golden section (40/60) is not the most frequent vertical proportion. In the 1960s, a time marked by social unrest and transition in women's roles in the United States, findings indicate that apparel meeting the guidelines of good proportion were not as common as other times. The study of proportion has application in teaching and critiquing design.
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