Property Developers in the Transformation of the Real Estate Industry – A Stakeholder Approach to Determine the Strategic Need for Business Model Innovation

This summary highlights the findings of the PhD-thesis ‘Woningcorporaties en Vastgoedontwikkeling: Fit for Use’ (‘Housing associations and Real Estate Development: Fit for Use?’). A large part of the thesis contains a description of the complex organization of real estate development by housing associations. This summary contains the background, most important findings and answers on the main research questions. Background and objectives of the research Real estate development and housing associations seem like a logical combination. Real estate development has been one of the main activities housing associations have always been undertaking: developing dwellings for specific target groups, renovating dwellings and, since the 90’s of last century, investing and other real estate as well. The context of real estate development by housing associations is highly dynamic, the institutional context and real estate market has been changing thoroughly throughout the last decades. Housing associations reacted and are reacting differently to cope with these changes. Little is known about their way of working and organizing themselves, but big differences between housing associations are visible. The development of real estate has been one of the main subjects housing associations are being questioned on in recent years. There is much criticism, but directions on how to solve the problems in real estate development by housing associations are hardly being researched. Dreimüller (2008) emphasizes the complexity in his thesis: ‘in the study on criticism on the functioning of housing associations real estate development of new dwellings is not taken into account: ‘all together the complexity of the problems of the production of real estate is big, even for insiders hard to judge’.’ The problem in real estate development by housing associations is best illustrated by a quote of one of the employees of a housing association (respondent AX): ‘You could describe the situation with desultory commissioning, an unclear division of responsibilities and a cultivation of ‘let’s develop something nice’. This resulted in projects which had to be redeveloped or to be continued knowing it would not be successful. There were no projects where people involved were proud of or felt happy about the project: not within the organization, not with tenants or buyers nor with the municipalities and involved market parties.’ Even though housing associations have been developing real estate for many years, it is still unclear which organizational setup is successful. We hardly know what is exactly needed to organize the activity of real estate development successfully within an organization which is focusing on different activities at the same time. We do not know what exactly causes so many questions and debate on real estate development by housing associations. This PhD-research aims to contribute to the further development and knowledge on real estate development by researching real estate development from an organizational angle. The first objective of this research is to describe the organization of real estate development by housing associations. The second objective is to contribute in solving the problems which occur in the process of real estate development by housing associations by giving insight in the origin of these problems. This insight is not automatically the answer or solution itself, but is a step towards a solution. As Verschuren and Doorewaard (2007) define in classification of research objctives: the objective within the research is to give insight where the problems occur, the objective of the research is to contribute in finding the solution for the problems which are found within the organization of real estate development by housing associations. The research will emphasize on the division of responsibilities between employees of the housing associations involved in the process of real estate development. Three main research questions are formulated: 1 What is real estate development? 2 How is real estate development organized within housing associations and which problems are experienced by housing associations organizing real estate development? 3 Which troubles 33 can be seen in the division of responsibilities between employees from housing associations involved in the process of real estate development? This research can be defined as both an explorative research and a research by design. A survey has been conducted in 2009 of 56 housing associations, over thirty interviews are held throughout the research and three explorative case studies have been executed. This empirical exploration has unraveled the tangle of problems as De Leeuw (2003) defines in perception problems, goal-setting problems and actual problems. Further research has been focused on the found actual problems in the division of responsibilities. A method of analysis is specifically designed to be able to give a structured overview on this division. This normative diagnostic model has been used and tested in three case studies with housing associations, selected by variation in size of the organization and organizational structure. Research question 1: What is real estate development? Literature describes real estate development from two different angles: real estate development as part of the business discipline of real estate management and real estate development from the perspective of the real estate life cycle. The two angles combined describe the complete activity of real estate development, as shown in figure 44. The first phase of the real estate life cycle corresponds with the formulated demand for transition of the existing stock in the business discipline on the level between portfolio- and asset management, resulting in the initiative of a plan. The demand, objectives and conditions are defined as well as the first rough idea of the project. The next phase is the development of this first idea to a realized project, the design and the construction phase. Throughout this phase, which is conducted by the developer, tuning has to be done (partly depending on the amount of freedom given by the framework of the project and organizational agreement which is made) with the future owner and user of the real estate. The next phase, the exploitation phase, starts with the delivery to the party responsible for future exploitation of the project. The definition of real estate development within this research is, by the combination of the tow different angles, the process from the initiative of (re)developing real estate by an organization with a demand for transition of their real estate stock till the acceptance and transfer to the user of the realized real estate by an exploiting company. Research question 2) How is real estate development organized within housing associations and which problems are experienced by housing associations organizing real estate development? A clear and univocal answer cannot be given on how housing associations organize real estate development. A few distinctive elements, however, can be identified and described: • Housing associations cannot univocally be identified with a specific characterization of their position as developer of real estate. However, most housing associations recognize the movement made until 2009 from a exploiting real estate owner developing dwellings to a both social and commercial project- and area developer. Since 2009 housing associations have been refocussing on being a (social) developer of living areas and dwellings. • The position of real estate development within the organization structure varies strongly, but relates to the size of the organization. If the size of the organization increases, the position of real estate development within the organizational structure is more independent. The independent development organizations, however, are regrouping within the organizational structure of housing associations since 2009. • In the area of project-control nearly all housing associations admit that they had to learn how to act as a developer. Housing associations are still evolving and professionalizing on this subject, in different ways and speeds, and are mainly concentrating on defining a solid framework of demands for developing, improving their real estate development process and developing steering instruments for project-control. Project-control is experienced as a big concern by most housing associations. • Respondents from housing associations say they experience a lot of problems during the execution of the process of real estate development, especially in the initiative and definition phase of a project. Details of these problems will be discussed under research question three. • An entrepreneurial culture, needed for real estate development according to most respondents, is missing at housing associations even though ambition torealize numerous projects is high. In addition, employees of housing associations experience different cultures within the housing association itself. This strongly occurs between real estate related departments and departments focusing on services and between employees with a more commercial and with a more societal background. The diversity and correlation between experienced problems in the organization of real estate development is complex and plural. The problems occur within different elements of the organization at the same time, with hardly any possibility to distinct the impact of a separate problem. All respondents, however, state that the organization of real estate development by housing associations can be improved. The goal-setting problems respondents indicate can, from a research point of view, be related to the problems in defining and executing the (real estate) strategy of the housing association. This corresponds to the findings of Nieboer (2009) and Dankert (2011). The perception problems relate to an expected possibility of always being able to improve an organization, independently from a specific topic. These problems are logical in a sector which context has been highly dynamic in recent years. The experienced actual problems are mainly related to the way employees and departments interact, their division of responsibilities, within the organization and during the process of real estate development. A systematic overview of these problems is not yet available and further research will focus on this division of responsibilities. Research question 3) Which troubles can be seen in the division of responsibilities between employees from housing associations involved in the process of real estate development? A diagnostic model is designed to analyze the troubles in the division of responsibilities between employees from housing associations involved in the process of real estate development. The formal, as formulated and officially defined within the organization, and the experienced, as involved employees say they actually work, way of working will be researched using this model. The troubles which are found can be divided in organizational troubles (the set-up of the organization contains (theoretical) inconsistencies, gaps or is not univocal) and experienced troubles (troubles which are pointed out by employees involved). The division of responsibilities within an organization on the area of real estate development is defined by: • The formal position of an employee within an organization, defined by their job description and position in the organizational structure; • The way employees act during the process in which the functions decisive, accountable, executing and advising can be identified; • The ‘role’ of the employee in the organization, which can differ in: • Investor: defining the exploitation program and the demand for transition with linking objectives and conditions. • Developer: organizing the real estate development process from the moment the demand is formulated till delivery. • Manager: managing the exploitation process. • Decision maker: considering the different interests of the organization. • Operator: allocating the resources of the organization. The method of analyses is applied in case studies on three housing associations, HW Wonen, Woonstad Rotterdam and SWZ. The first steps of the real estate development process contain a relatively large amount of troubles. This is reflected by organizational troubles in missing objectives and a missing framework for real estate development. Experienced troubles are relatively less on these subjects in the first steps of the development process, but they occur nevertheless when the conditions for realizing the real estate development ambition has to be concretized. Troubles with the role of the Investor occur by the missing objectives and conditions for development. The role of the Investor is largely missing in the first phase of the development process. The role of the Decision maker is troubled with a discussion on commissioning and by lack of or diffusive decision making itself. Formally this seems to be well organized, but nevertheless troubles are experienced. This is specifically mentioned at the moment where different interest of the organization come together, for example at the determination of the Program of Demands. In further steps of the development process troubles, organizational troubles as well as experienced troubles, are less univocal. All organization experience troubles between the roles of the Developer and the Manager and between the Developer and the Operator, but these troubles differ from one organization to another and can therefore not be generalised. The results of the case studies are used to reflect on the problems which were found in the general explorative study. A big part of the troubles can be related to problems found in the different elements of the organization. Troubles with the role of the Investor and in the first steps of the process can be strongly related to the problems found with the diffusive and non-univocal defining of a vision and strategy for real estate development. The identified problems in project-control are, as far as problems in the process concerns, logically overlapping. However, no specific relation has been undoubtedly found between a specific way of organizing and troubles which were found. The formal structure and way of working differs (strongly) in these three organizations. One slight relation can be found: where the organizational structure is formed following the company division structure seems to experience less troubles in the process than organizations with a traditional structure. Each structure, however, has his own (dis)advantages and is influenced by specific other elements of the organization. More research has to be done to find these relations, in which elements such as project-organizations and involved parties outside the organization have to be taken into account. Troubles in the division of responsibilities do not relate to all problems found in the empirical exploration. Problems with competencies of employees or with the organizational culture can be seen separately from the troubles in the division of responsibilities. Respondents from the researched housing associations are unanimously positive about the content of the method of analysis. It helps them to understand and structure (part of) the problems which they experience during the development process. The results of applying the method invites them to discuss and reflect possible solutions to improve the process of real estate development. The results itself are not surprising, but the structured way of analyzing helps them to see the context and relation of the different troubles together. The unraveling of the different roles (Investor, Developer, Manager, Decision maker and Operator) combined with the insight in division of responsibilities adds to finding a solution for the troubles they encounter in their organization. Recommendations This research aimed to describe the activity of real estate development by housing associations and aids to find solutions to problems housing associations encounter in the organization of real estate development. An immediate solution cannot be found through the complexity and diversity of the problems and troubles this research has exposed. A direction for the solutions has been found as some of the troubles can be categorized. Further research on the subject of real estate development by housing associations can and should be continued in this direction. The market conditions on the real estate market and the institutional context of housing associations have changed dramatically during the unfolding of this research. This has intensified the debate on the position and organization of housing associations as societal entrepreneurs. Different directions are proposed, for example the ‘driekamergedachte’ by Conijn (2013), the subdividing of the housing association in a societal investment-company and a market driven real estate company by Vlak (2011), thoughts on a director-organization by Dreimüller et al (2013) or even scenarios in which housing associations cease to exist (Idenburg 2013). Other thoughts are heading towards new cooperation models between housing associations, market parties and tenants or house-owners themselves. Independently from these futures developments, the activities in real estate development housing associations are undertaking now have to be conducted in the future as well. The organizational context might change, the activity still has to be done. This emphasizes the importance of thinking from the perspective of the identified roles and functions in real estate development. Future research and development is therefore recommended to take the findings on the division of responsibilities in the process of real estate development into account. Some suggestions can be made for each role. The importance of the Investor will increase. To fulfill long-term objectives in cooperation with other organizations, with limited own means or in new organizational models, insight in the (im)possibilities of the existing real estate stock is essential. This requires strengthening of the Investor-role, by research or by experience in practice. The position of the Developer is insecure within the current organizational set-up of housing associations. It is not unlikely the Developer will be organized completely besides the current organization, while the housing association focusses on his (social) investment obligations. The interaction between Investor and associated Developer will need to be developed further to eliminate the current troubles. Another option is a different set-up on the investment or institutional side of the organization: real estate development will be simplified to project- of building management in order to realize projects within tight boundaries set by the ‘new institution’. The Manager faces a same dilemma, but the direction is more clear: the Manager will be confronted with increased pressure on the (financial) result of the exploitation. The Operator will need to adapt to different organizational models and arrange to optimize the use of available means. The role of the Decision-maker might shift outside the organization, for example in a corporate of cooperative board with other stakeholders. This increases the need to make decisions on subject matter instead of hierarchical decision making. Another three directions of further research are recommended, based on the findings in this research. One direction could be based on measuring and calculating the efficiency and effectiveness of different ways of organizing the activity real estate development. In addition to ongoing research on supply chain management (for example the ‘Ketenmonitor’ by CPI which is already aiming to measure the correlation between organizational approaches and results of projects), research can be extended to measuring actual costs of all efforts made by organizations or experiment with different models of cooperation, following the thoughts on the division of responsibilities as shown in this research. The second direction is to extend this research to related organizational elements such as culture, competences of employees of leadership in real estate development. Third direction is to extend the analysis of the division of responsibilities to other parties involved in the process. The troubles in the division of responsibilities as shown in this research reveal the gaps and inconsistencies in the process of real estate development by housing associations. It is logical to assume that this diffuse division of responsibilities is causing a difficult insight in the actual process and critical decision making for the supervisory board or external commissioners. Insights from this research might not explain why excesses and incidents over the past few years have happened in the housing sector. But the lack of clarity in who is responsible for what certainly adds to the difficulty to maintain a clear and realistic view on the process of real estate development. The results of this research show that the process of real estate development by housing associations is vulnerable to (un)intentional misacting by individuals. This opens up possibilities for people to, even without speaking of questionable handling, let projects end up in a situation which is beyond control or repair. Are housing associations ‘fit for use’ to conduct the activity of real estate development? Housing associations have evolved ever since the balancing and grossing act of 1995, but this research shows that multiple and complex problems and troubles still exist in the organization of housing associations. The balance between different parts of the organization is still not found. The needed roles for successful real estate development are not clear enough to perform a flawless process of real estate development. In different stages of the development process troubles occur, which leads employees involved to state that the efficiency, the effectiveness and the quality of the real estate developed is suffering from it. The insights given by the analysis with the method used in this research are seen as a helpful step towards improvement of the organization of real estate development by housing associations. Housing associations are not ‘fit for use’ at this moment, but are able to take the next stept to get ‘fit for use’.

Woningcorporaties en Vastgoedontwikkeling: Fit for Use?

Woningcorporaties en Vastgoedontwikkeling: Fit for Use?

Woningcorporaties en Vastgoedontwikkeling: Fit for Use?

Purpose The aggressive competition in the real estate market forces real estate developers to tackle the challenge of selecting the best project construction phasing alternative. The real estate industry is characterized by high costs, high profit and high risks. The schedules of real estate projects are also characterized by having large number of repetitive activities that are executed over a long duration. The repetitiveness, long duration of execution, the high amounts of money involved and the high risk made it desirable to leverage the impact of changes in phasing plans on net present value of amounts incurred and received over the long execution and selling duration. This also changes the project progress, and delivery time as well as their respective impact on customer degree of satisfaction. This research addresses the problem of selecting the best phasing alternative for real estate development projects while maximizing customer satisfaction and project profit. Design/methodology/approach The research proposes a model that generates all construction phasing alternatives and performs decision-making to rank all possible phasing alternatives. The proposed model consists of five modules: (1) Phasing Sequencing module, (2) Customer Satisfaction module, (3) Cash-In calculation module, (4) Cost Estimation module and (5) Decision-making module. A case study was presented to demonstrate the practicality of the model. Findings The proposed model satisfies the real estate market's need for proper construction phasing plans evaluation and selection against the project's main success criteria, customer satisfaction and project profit. The proposed model generates all construction phasing alternatives and performs multi-criteria decision making to rank all possible phasing alternatives. It quantifies the score of the two previously mentioned criteria and ranks all solutions according to their overall score. Research limitations/implications The research proposes a model that assist real estate market's need for proper construction phasing plans evaluation and selection against the project's main success criteria, customer satisfaction and project profit. The proposed model can be used to conclude general guidelines and common successful practices to be used by real estate developers when deciding the construction phasing plan. In this study the model is based on business models where all the project units are sold, rental cases are not considered. Also, the budget limitations that might exist when phasing is not considered in the model computations. Originality/value The model can be used as a complete platform that can hold all real estate project data, process revenues and cost information for estimating profit, plotting cash flow profiles, quantifying the degree of customer satisfaction attributable to each phasing alternative and providing recommendation showing the best one. The model can be used to conclude general guidelines and common successful practices to be used by real estate developers when tackling the challenge of selecting construction phasing plans.

China’s real estate market is undergoing macro-adjustment of various policies. It is imperative to develop the real estate industry with high quality. It is of great practical value to strengthen the research on the real estate industry. Therefore, this paper systematically analyzes the main stages of real estate reform and development, and probes into the difficulties and challenges in the development of the real estate industry under the background of policy regulation. The present study finds that although China’s real estate has developed rapidly with the support of the government, it also has many problems and practical difficulties faced by the development of real estate. Finally, based on the analysis, this paper puts forward some targeted suggestions, aiming to be helpful to the sustainable development of the real estate industry.

The property development sector in Tanzania is not growing at the pace that is practically and economically justified. The intention of this work is to provide an understanding on the applicability of the Models/framework provided by Poorvu and Cruikshank,and Michael Porter in the real estate industry in Tanzania. Real estate is always a valuable commodity, but the use of the real estate, which directly affects its value, is subject to growth and improvement factors over which the owner of the property is not always able to exercise control. Under Poorvuís Model, the typical real estate practices in Tanzania were studied against four variables (i.e. properties, capital markets, players, and external environment) to gain insights into the act of real estate deal-making. Porterís four variables (i.e. demand factors, factors condition, firm strategy, structure and rivalry, and related and supporting industries) were used to provide a guideline on achieving competitiveness in the real estate sector in Tanzania. The understanding of the two Diamond Models could enhance attractiveness and hence growth of the sector, and could lead to more effective decision making concerning real estate interest for developers and investors. The study also provides useful information especially to foreign real estate developers and investors when thinking of Tanzania as the investment avenue for real estate development. Regarding Poorvuís Model the study finds out weak interdependent relationships between market players, capital market and the external environment in Tanzania. The real estate market is to a large extent uncoordinated and no clear dimensions on real estate investment process. This could be one of the reasons for the slow growth of the real estate sector in the country. Also the variables proposed by Porter seem not to work effectively in Tanzanian real estate development sector. Tanzanian real estate sector is still in its infancy stage where most of Porterís variables donít work. It is also revealed that, successful real estate deal making depends largely on the environment within which real estate operates and involves a multitude of choices in terms of how specific transaction elements are valued, prioritised, addressed and implemented within the four variables in the Diamond Models. The strengths and weaknesses of the two Models were discussed and the proposed framework and Model for the Tanzanian real estate development sector were proposed.

The purpose of this study was to elucidate the role of technology in real estate development. A strong grasp of technology is essential for real estate developers to stay competitive in the real estate industry. If a real estate developer does not understand how technology fits into the real estate development process, they will most likely go out of business. In real estate development, there are limited studies around technology adoption, so it could be difficult for outsiders to find a way into the sector. Literature analysis was employed in this study. The three technologies utilized in the process of developing real estate are construction, finance, and property technologies. Most studies conducted on real estate development explore finance and construction technologies, without clarifying the difference between property, finance, and real estate technology. Few studies have been able to describe real estate technology in a way that promotes creativity and revolution in its development. There are chances to discover how real estate technology is changing the real estate development process.

With the development of Chinese urbanization process, Real estate industry obtains a rapid development, while some problems also emerge. Based on the current development in real estate industry, in this paper, I will use the Documentary Research Method to analyze the relationship between urbanization and the development of real estate, and to put forward some strategies for the development in real estate, such as widening financing channels, explicating the land property rights, strengthening macro-control as well as improving laws and regulations.

Since the reform and opening up, China’s economy has been booming, especially the real estate industry and the automobile industry, which have become the first and second pillar industries of China’s economy in recent years. Different scholars have studied the impact of the real estate, residential and automotive sectors on other consumption and have different attitudes. However, few studies have analyzed the relationship between the two, and it is impossible to know the specific relationship between them. Therefore, this paper first puts forward a new theoretical hypothesis for the interaction between the two, then uses Eviews7.2 as the main data processing tool, and uses the cointegration test and the Granger causality test to conduct an empirical analysis of the annual number of new registered civil vehicles and the annual real estate and residential development investment amount in China from 2002 to 2022. The results show a long-term and stable equilibrium relationship between civil automobile consumption and the real estate and residential industry and that civil automobile consumption is a one-way Granger reason for the development of the real estate and residential industry, which is in line with one of the hypotheses. Finally, based on the conclusion, this paper proposes policy suggestions to promote real estate development through automobile consumption.

PurposeVolatility, Uncertainty, Complexity and Ambiguity (VUCA) are terms the military have coined to describe the environment they often operate in. This paper examines how this decision-making framework can be used to better inform real estate investment and development. In celebration of this journal's 40th anniversary, we also explore how VUCA can be related to and expand on the teachings of Dr. James A. Graaskamp who published his seminal piece on the Fundamentals of Real Estate Development (1981) the same year. In that piece, he highlights the importance of paying attention to the human factor, the consumers of real estate.Design/methodology/approachThis is a thought piece on an alternative decision-making framework that can help capture the dynamic environment that commercial real estate investors and developers are currently working in. VUCA captures the difficulty of predicting the future in a world of accelerating, unpredictable change. This is particularly important in today's rapidly changing world caused not only by the current COVID-19 pandemic but also the exponential growth of the proptech industry as well as the increasing risks and opportunities associated with climate change that continues to impact the built environment.FindingsThis is not a traditional research project with empirical findings. We are presenting an alternative framework for thinking about making investment decisions in these current volatile, uncertain, complex and ambiguous times today and in the future. In addition, the importance of multidisciplinary training and the human factor are stressed.Research limitations/implicationsThere are no limitations to this research as it is the ideas of the authors. Implications are to help real estate investors, developers and educators better understand the environment that they are working in.Practical implicationsVUCA captures better the dynamic nature of real estate investments compared to traditional analysis. It helps one better analyze the risks and returns but also to acknowledge that there is a lot you cannot predict and there are many exogenous variables that can, at times, completely change the rules of the game. Flexibility and adaptability are essential tools for working in a VUCA environment. In addition, the human factor plays an increasingly important role and real estate investors and developers that clearly understand this and focus on the consumer will likely be more successful.Originality/valueWe believe that this is the first time that VUCA has been used in the real estate academic literature.

Significant barriers to green procurement in real estate development

In recent years, as one of the pillar industries of the national economy, the real estate industry has achieved unprecedented development. Since the 1990s, my country’s real estate industry has experienced three decades of rapid development. The average annual growth of commercial housing area is nearly 20%, and the average annual growth of housing prices in second-tier cities is 11.87%. However, in the rapid development, there are also many problems. For example, there are more and more phenomena such as unreasonable development, serious environmental pollution, and shortage of resources. At the same time, artificial intelligence has made great achievements in the development process in recent years, and it has continued to grow with technological progress and social demand. At present, China is in a transitional period of economic and social development, and the real estate industry is also facing huge challenges. In this context, research and development of traditional Chinese cities is very necessary and important. Therefore, how to effectively control and coordinate the real estate development behavior in the big data environment is one of the major problems that China is facing and needs to be solved urgently. This article uses questionnaire surveys and data analysis methods to understand the elements of real estate development strategies and analyze consumer purchase intentions through questionnaires. Randomly select 120 citizens of P city as the survey objects, and carry out a questionnaire survey. According to the survey results, most of the interviewees believe that the resource integration strategy occupies an important position in the real estate development strategy, and the big data management strategy also exerts its advantages. Most people believe that internal demand motivation is the most important, followed by the characteristics of real estate. It can be seen that real estate development must fully consider the actual needs of consumers and improve the development process to highlight the characteristics of real estate.

The German real estate and construction industry is facing a transformation, triggered by fundamental changes in technology, the economy and society. The purpose of this paper is to explore how these changes exert pressure to adapt on existing business models, while also offering opportunities for their further development. A model that attributes the transformation of the real estate industry to megatrends, specific structural change drivers, business models and the interaction of the groups of players in the value creation system is developed. The model is tested empirically by a survey. Structural equation modelling is used to measure the impact of various determinants of transformation and the relevance of adaptation strategies to the different groups of players. As a result, the study explains three impact mechanisms of the transformation in the real estate industry. The transformation originates from the occupiers, who need more flexible space and are focusing on holistic solutions that are not provided by the real estate industry. Service providers are striving to increase the efficiency of their traditional processes, rather than evolving new business models or services. The investors recognise the increasing importance of the occupiers but they are rarely pursuing the resulting strategies. Property developers recognise these requirements: their adaptation strategies most strongly question their previous business. For practitioners, the results point out the opportunities and risks of transformation and help to illustrate the need for change. For academicians, the results indicate a way to explain and measure the transformation of a value creation system.

The development of real estate is closely related to China's national economy, and in recent years, China's real estate industry has experienced rapid development and change. With the continuous expansion of the industry's development scale and the increasingly complex market environment, the real estate industry is also facing a series of challenges and problems. Japan also faced the bursting of its real estate bubble in the 1990s. Reviewing the history of the bursting of the real estate bubble in Japan in the 1990s has important research and mirror value for us to clarify the formation and bursting of real estate risks and how to implement appropriate policies. This study analyzes the negative and positive impacts of policies implemented before the bursting of the real estate bubble, and the policies introduced by the Japanese government to address the bursting of the real estate bubble. Based on the results of the analysis of Japan real estate, suggestions are made on the idea of regulating China's real estate industry, the means of regulation and the rhythm of regulation.