Abstract
The central question of this paper is whether estate agents in France and companies advertising French property in Britain have directed the pace and geographical distribution of British rural house purchases in France. Such purchases are influential in raising the quality of the rural housing stock and generating local employment, so directing such property investments has important implications for rural development. This issue has particular long-term consequences, as British interest in purchasing rural homes in France mushroomed in the late 1980s and retains much latent potency today. Based on interviews with 30 property companies in Britain and 30 estate agents in France, plus questionnaire responses from 406 households in five departements, it is shown that early company involvement in this property market was associated with increased consumer awareness and interest. However, the extent to which companies direct purchasing behaviour seems more restricted; being most notable for those purchasers who are unfamiliar with France and French legal/property procedures.
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