Abstract

Educational travel is a significant part of youth travel. It is a business of vast potential. This study is an initial effort to define the prospects of this business by measuring the propensity to engage in educational travel among 140 students from two regions in the Philippines using a questionnaire. Results show that Filipinos have a high propensity to engage in educational travel. Through a t-test, youth from the southern part of the Philippines were found to be different and have a higher propensity than those in the National Capital Region. Reasons for the difference such as demographic factors and built-in environment are explored. Keywords - Youth travel, educational travel, Filipino youth, youth market, travel motivation, travel business, push motives

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