Propagating Afrikaner nationalism: The Voortrekker stamps as icons of an ideology, c.1933–1949

Abstract

AbstractThis paper posits the importance of visual representations in cultivating a national consciousness among white Afrikaners in South Africa. It provides a case study of stamps issued to commemorate the centenary of the Great Trek in 1938 that sought to raise awareness of and funds for the Voortrekker Monument project. Although stamps are, ordinarily, symbols of banal nationalism, the Voortrekker stamps resonated strongly with the sentiments the Afrikaner volk (people). They reified an iconography of the Voortrekkers and the narrative of the Great Trek already embedded in a canon of texts, images and rituals. The paper provides a semiotic reading of the designs of the stamps and shows how they shaped the cultural imaginary of Afrikaners. Although the Voortrekker stamps were issued with the approval of the postal authorities, they were actually commissioned by the Sentrale Volksmonumentekomitee [Central People's Monuments Committee (SVK)], which had close ties to the National Party (NP) opposition. Although the project was largely state sponsored, the SVK insisted upon its autonomy. Thus the government sanctioned a project over which it exercised no jurisdiction. The United Party paid a price for accommodating sectional Afrikaner interests when it lost control of the state in 1948.