Abstract

Contemporary history is full of remarkable Cold War brochures which were not given considerable attention at their times due to the perception of them as the ridiculous words of enemy. Although they were not classified documents in the depths of national archives, they were not seen significant or worth to be taken seriously to be studied along with more popular materials. This study supports the re-discovery of such propaganda materials with a general belief that the historical significance of some materials may only be realized in the study of international propaganda when the ideas that once labelled them as the products of the enemy have disappeared. With this aim, this study presents a qualitative case study on the What You Should Know About the Wall brochure, which was an early example of the official East German brochures about the Berlin Wall in English. It was published to inform the international community about the situation in Berlin after the construction of the wall from the official East German perspective. Nevertheless, it was not possible for this brochure to create a popular understanding among the English-speaking target groups who live in the Western countries. Even though the brochure had potential of persuading its target groups in favour of the East German causes through its well-prepared turn of expression or responses to common critiques, there were certain disadvantages for its achieving this purpose. In this context, this article questions why this brochure was not able to justify the construction of the Berlin Wall among the English-speaking target groups in the West. In this way, it focuses on this remarkable but understudied propaganda material and addresses the gap in the literature on the Berlin Wall which tends to study the building and collapse of the wall, rather than its weakening or strengthening through propaganda.

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