Propaganda Posters In The Soviet Political Post-War Discourse

Abstract

At all times propaganda poster served as the most powerful weapon in the fight for political space. A propaganda poster is used as a basic method of the informatively-psychological affecting mass consciousness. This method of influence is characterized by vividness, expressiveness, knowableness of characters. The origin of propaganda posters as a genre came to the epoch of the establishment of the Soviet Union. In post-war years propaganda posters penetrated to all the spheres of people’s life: work, rest, sport, medicine, space. Most posters are accompanied by appeals, slogans propulsive to the active actions. Soviet propaganda did support on the sense of justice and the ideal of equality of a soviet man. The literature on soviet posters and soviet propaganda isenormous. At the same time there has been no dedicated study on the research ofthe soviet life in posters in the post-warperiod. In our article we try to fill this lacuna. The real life of soviet people was reflected in the media. It was in the painting, monumental architecture, statuary, banners, and posters. It was lauded in poetry, theatre ,cinema and songs. Transforming political leaders into asymbol which embodies an ideological vision is a key tactic in mobilising a population to identify as a cohesive whole,to strive for common goals and to behave in prescribed ways.