Propaganda aspects of cultural liberalization in the conflict between the Western and Communist systems

Abstract

The author examines the processes of transformation of Western culture during the conflict between the West and the East (1949-1989); the determinism of these changes and neoliberal economic transformations that began in 1970s. The subject of the research is the technology of using cultural phenomena and scientific research in order to promote the ideology of globalism. The purpose of the study is to identify and analyze the genesis and development of the cultural transformation of Western society, the connection with the neoliberal economic paradigm of the Chicago School of Economics and the transition of power in Western countries to a new generation of globalist politicians. The material under study is reports of the Trilateral Commission, the Club of Rome, the IMF, Senate commissions, and the laws. The analysis of factual material is carried out by descriptive, analytical historical, systematic, comparative methods using abstracts and quotations from scientific literature. The scientific novelty of this article is to identify a new vision of the determinism of the stages of globalization: the cultural liberalization of Western society in the 1960s and 1970s, the neoliberal economic revolution of the 1970s and 2000s and the modern stage of globalization and the green agenda. The mechanisms of cultural liberalization, including three parallel youth revolutions in Anglo-Saxon countries, are shown, and the consequences of these revolutions, including the new values of the Western post-war generation, are analyzed. For the first time, the analysis of the report of the Club of Rome "The First Global Revolution" was carried out, new aspects of the ideological conflict between the communist and Western systems were identified and proposed for discussion. The data obtained are used to analyze the post-cold war: the unipolarity of the 1990s-2000s and the reverse process of regionalization that began in 2010s.