Abstract
Corporate wellness programs designed to promote employee health are becoming increasingly popular due to their improved productivity, lower health care costs, and reduced absenteeism. The success of the lifestyle intervention measures they promote depends on employees' participation, which is a key challenge. The study uses partial least squares (PLS) path modeling and logistic regression to (a) identify, based on the health belief model, the factors likely to influence employee participation in personal coaching and health challenges, and (b) study their impact on lifestyle and overall health among participants. Results show that participation is influenced by initial lifestyle, attendance in educational events, peer influence, and communication through different channels.
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