Promotion Path and Application of Enterprises Sustainable Competitive Advantage: Perspective of TMT Behavior Integration

Abstract

The role of the sustainable competitive advantage of enterprises is becoming increasingly prominent. Taking TMT behavior integration, enterprise sustainable competitive advantage, absorptive capacity, and critical reflection as independent, dependent, intermediary, and regulatory variables, respectively, and 223 enterprises as an empirical research sample, through theoretical analysis and empirical research, this paper reveals the influence of TMT behavior integration on sustainable competitive advantage of enterprises and intermediary role of absorptive capacity and the regulatory role of critical reflection. The empirical results show that the behavior integration of top management team can promote the sustainable competitive advantage of enterprises. The potential absorptive capacity plays a partial intermediary role between TMT behavior integration and enterprise financial performance and a complete intermediary role between TMT behavior integration and enterprise strategic performance. Realistic absorptive capacity can partially mediate the behavioral integration of TMT and the sustainable competitive advantage of enterprises. Critical reflection plays a positive regulatory role between TMT behavior integration and enterprise strategic performance. The research shows that in order to improve enterprises sustainable competitive advantage, enterprises should take the following measures: ① Enterprise executives must attach importance to TMT behavior integration. ② Enterprise executives should focus on critical thinking. ③ Enterprise executives should take cultivation of absorptive capacity seriously and give full play to the intermediary effect of absorptive capacity. Research model provides a new path to build sustainable competitive advantage, and can be applied to enhance enterprises sustainable competitive advantage from the perspective of TMT behavioral integration.