Promotion of the Bahia Productive Project for the Coffee Production Chain in the State of Bahia, Brazil: An Analysis of Public Policies and Geographical Indication

Abstract

Objective: To analyze the Bahia Productive Project, based on the subproject focused on the coffee production chain, as a public policy for Sustainable Rural Development and Geographical Indications (GIs) in the State of Bahia, Brazil, based on territorial planning. Method: The research is a case study with an exploratory character, a qualitative approach, with data collection through bibliographical and documentary surveys and the institutional website of the Regional Development and Action Company (CAR). For the analysis of the information a Content Analysis was used. Results and conclusion: It is observed that the project manifested itself as an alternative for the coffee production chain in the state to be strengthened, encouraging producers to improve the quality of their product so that they can meet market requirements and conquer new markets. Research implications: Public policies are necessary to help productive chains of products that have differentiation in their production as an incentive to promote the registration of GIs, since the contribution they can bring to territorial development is expected mainly in the economic sphere. Originality/value: The combination of specific elements from the Bahian context, such as the emphasis on coffee production in the state and the approach to GIs as an important factor for territorial development. Furthermore, the analysis of the Bahia Productive Project as a public policy to strengthen the coffee production chain in the region and encourage the improvement of product quality is an original element.