Promotion of Reading via Screen Reading

Abstract

There are considered the issues of necessity, possibility and intent to promote the reading, which is driven by the decrease of educational level of young people, by transition to a new model of learning and dissemination of screen reading. The practice of using screen reading, which became equal to “revolution” in the world of reading, is connected with two current theories of reading - factor and deictic.The new European project for additional training of subject teachers in the field of literacy strategies in reading the domain-specific texts is one of the ways of the improving the quality of reading and literacy of pupils of se-condary schools. The results of research performed by the members of the Reading Association of Russia, describe the modern readers of different ages with respect to their gender characteristics and readers’ preferences, including reading and screen reading, as well as present the visual metaphor «Readers’2013». The findings indicate the importance of using the screen reading to promote reading among youth, especially among students.