Promotion of Marketing Efficiency of SMEs Based on Big Data

Abstract

Small and medium-sized enterprises (SMEs) are an important part of the national economic system, which can promote employment, improve people's living standards, and promote economic development and technological innovation. In the new business environment based on big data and artificial intelligence, it is a key issue for SMEs to flexibly use big data services, design competitive marketing strategies, and achieve efficient market management. This paper will explore the impact of marketing environment changes on SMEs in the era of big data, and improve the marketing efficiency of SMEs by establishing relevant models based on big data analysis.