Abstract
The aim of the paper is to identify the promotion tools used as a part of smart governance in the city and verify its utilization in the cities of the Slovak Republic. The paper defines the tools of smart governance and its interconnections with the promotion tools of the cities based on the theoretical review. Subsequently, the defined tools are verified by the empirical research in 141 cities of the Slovak Republic. The research findings are supplemented by the examples of good practice in smart communication from the Slovak cities. Based on the discussion of the research results the strengths, weaknesses and challenges of promotion tools’ utilization in smart governance are formulated.
Published Version
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