Promotion and Publication Strategy to Grow Interest and Visits to the Grogol Tourism Village

Abstract

Abstract. The tourism industry has great potential as a driver of community economy and a source of foreign exchange earnings for the country. The tourism sector can also be a source of regional income. One alternative to address the shift in interest towards nature tourism is to develop a village tourism industry, such as in Grogol Village, Sleman. The village has natural wealth that is still pristine, making it a promising natural tourist attraction. However, tourism development is highly dependent on the number of visitors. Therefore, the government and the community need to work together to maintain tourist visits by considering three main factors: tourism attractions, tourism facilities, and tourism comfort. To enhance the existence of Grogol village tourism, forms of dedication are needed, such as assistance in creating and managing promotional advertisements to attract tourist interest. The expected outcome of this dedication is publication in print and social media, as well as journal publications.