Abstract
This study focuses on the promotion activities in Curug Rahong Tourism Village. Curug Rahong Tourism Village is one of the recently established tourism village that is located in Pandeglang Regency, Province of Banten. The objective of this study is explore further about promotional activities that has been done by Curug Rahong Tourism Village management. This study is a descriptive study with qualitative approach, and the data for this study was collected using observation, interview, and documentation. This study finds that Curug Rahong Tourism Village promotion activities were carried out using promotional tools in the form of advertisements, word of mouth, and interactive marketing. Curug Rahong Tourism Village Manager advertises using brochures, while interactive marketing is done through websites and a number of social media platforms, namely Facebook and Instagram. As for the implication, this study suggests that it is important for the management of tourism village to utilize the internet as tool of promotion, innovate the offerings to the tourists, and raise the awareness of the local community about the importance of tourism itself.
Highlights
A tourism village is a village with unique characteristics, and has the potentials to be a destination for tourists
Based on the results of information gathering and analysis that was conducted on the promotion of Curug Rahong Tourism Village, the researcher obtained a number of indings
Researchers found that Curug Rahong Tourism Village promotion activities were carried out using promotional tools in the form of advertisements, word of mouth, and interactive marketing
Summary
A tourism village is a village with unique characteristics, and has the potentials to be a destination for tourists. The purpose for the tourism village itself is to enable the village to be a tourism object and subject. Aside from its fascinating historic sites, Banten has very interesting customs from its people, which are very rich with unique historical values (Subali, et al, 2018). Apart from historic site development as a tourism destination, it is important to develop the potentials of tourism village. Banten has a lot of fascinating tourism destinations, especially natural, historic, and cultural sites. Those destinations mostly still unknown by tourists themselves, and only a few iconic destinations are well-known by tourists.
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