Abstract
This article argues that the creative department should be fully focused on the full disclosure of the creative potential of the people of the Republic of Uzbekistan. The goal of creative management is to generate new ideas and find new solutions for the success of the country, company and organization in various fields.
Highlights
By creative management we mean the effective management of structures, processes and resources to achieve set goals using non-standard approaches
Creative management is characterized by: 1) the search for alternative strategies in the expanded space of feasible solutions - already here, in the expansion of the space, creativity manifests itself; 2) analysis of alternatives using multi-criteria optimization - creativity is manifested in the choice of quality criterion and optimization methods; 3) creation of a mechanism for implementing strategies taking into account the human factor - here creativity is manifested in finding an economical mechanism and creating conditions for the full use of the intellectual potential of personnel; 4) ensuring effective control over the implementation of the plan - in this task, creativity should help to find a compromise between the cost of the control system and its guaranteed effectiveness
THE MAIN FINDINGS AND RESULTS During the visit, meetings were held with the leadership of the Ministry of Culture of Uzbekistan, the Fund for the Development of Arts and Culture under the Ministry and the Institute of Arts and Culture
Summary
By creative management we mean the effective management of structures, processes and resources to achieve set goals using non-standard (creative) approaches. The concept of creative management intersects with the concept of innovation management (from the word “innovate” - to introduce innovation, to make changes), but is not limited to it. The need for creative management arises when standard principles and methods of management fail; namely: a issue and conflicting management requirements; incomplete certainty and variability of the environment in which management is carried out; insufficient control mechanisms to compensate for disturbances (failure to comply with the principle of diversity); active opposition from competitors and the external environment in general, as well as other circumstances that do not allow to ensure effective management of known tools. Creative management is characterized by: 1) the search for alternative strategies in the expanded space of feasible solutions - already here, in the expansion of the space, creativity manifests itself; 2) analysis of alternatives using multi-criteria optimization - creativity is manifested in the choice of quality criterion and optimization methods; 3) creation of a mechanism for implementing strategies taking into account the human factor - here creativity is manifested in finding an economical mechanism and creating conditions for the full use of the intellectual potential of personnel; 4) ensuring effective control over the implementation of the plan - in this task, creativity should help to find a compromise between the cost of the control system and its guaranteed effectiveness
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