Abstract
Banking services are one of the main Moroccan exports in Africa. These representations can be studied in order to verify the reversed country of origin effect. Can these services impact the way their users perceive the country? Do they even communicate on their origin or does their process focus on the economical variables only? These questions nurture the scientific research.
Highlights
Nowadays, it is clear that the offer to consumers has extended
A study conducted by Candice White in 2012 highlights the finding: The results indicate support for an inverted country of origin (COO)
Exploring the Country of Origin model in its inverted scope explores the cause-effect relationship between the experimentation of a product or service, and the perceived image of the country of origin. The latter has been the subject of several recent scientific studies; the one that has been included in the literature review, being scientifically closest to the author’s, is the Canadian one that confirms that the perceived quality of certain iconic products of a known origin impacts the perceived image of their country of origin
Summary
Products and services on the markets are of various origins, respecting the rules and criteria of import and export economic consequences. The consumer is experimenting more and more foreign products and services which, in his perception, tend to represent specific destinations. When referring to global satisfaction affirmation, it is normal to hear about a secure German car or an artistic and fine Italian design. These affirmations, in the light of the scientific research, have led to what is commonly known as the “Country of Origin Effect”. Price, originality and technology, this criterion impacts the consumer’s behavior towards a product and/or a service
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
