Promoting Sustainability Through Corporate Social Responsibility

Abstract

The current study aims to explore if effective corporate social responsibility leads to corporate sustainability in medium-sized manufacturing enterprises. Using the factors, an exploratory examination was performed to assess their suitability in Indian context and data was collected from 121 manufacturing companies using a structured questionnaire based on pretested scale and the proposed relationships were tested through partial least square structural equation modelling (PLS-SEM). The results show overall model fit, and empirical examinations support causal relationships between effective corporate social responsibility and corporate sustainability (CS). The results indicated that effective CSR mediated the relationships between corporate sustainability and integration of CSR into corporate policy and priority of the board towards CSR. The results of this study are useful for medium-sized enterprises to establish a formal approach towards CSR and meet the needs of business and society in the twenty-first century.