Promoting Local Content Creation Through User Centric Mobile Application Design

Abstract

Research problem is that the local content are important for India‘s development and the key determinants of successful mobile interface diffusion for local content creation. There is enormous amount of local knowledge and information available with rural people in India but it has been hardly realized for developmental purpose. There are several mobile users in India along with the fact they have ample of local knowledge and information but due to lack of user-friendly interface of mobile they are not able to create content. On other hand the organizations do not consider the users at the bottom of pyramid while designing and promoting mobile interface. They consider only few determinants and implement in their own design process, without user participation. Therefore policy issue is how to fit Indian users with contextual mobile interface design and promotion while achieving inclusive development.