Abstract
PurposeThis study aims to demonstrate how librarians in Zimbabwe are promoting library and information services in a digital environment.Design/methodology/approachAn online questionnaire administered using SurveyMonkey was used to gather data from the participants who comprised 14 academic, one public, three school and three special librarians.FindingsThe study confirms that there is competition for the attention of the citizens who have social media, television, social life, work, family life, education, and so on before them. Despite the challenges being faced, librarians in the country are prepared to promote their services and are therefore using a number of strategies to promote the use of library and information services.Originality/valuePromoting library and information services is important considering the waning reading culture in Zimbabwe. The paper recommends possible ways of promoting reading culture in the digital age through the use of library and information services.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
