Promoting Health Education through Social Advertising and Technology for Health Awareness Management

Abstract

Health awareness and management is the global concern. Many promotional and awareness campaigns are run to uplift the awareness regarding the health issues. Social advertising solves the purpose of creating awareness among masses through highlighting the social cause through a strategically crafted message to generate a positive action among homogenous audience. These awareness messages are disseminated among the through the different media platforms such as such as print media, electronic, radio broadcast and now digital media which is the new form of communication. As a result, exposure to such communications is usually passive. These campaigns often face competition from influences such as pervasive advertising ads, strong social expectations, and addictive- or habit-driven behaviors. There are various health issues which are addressed by such public service advertising (e.g., use of tobacco, malnutrition, personal hygiene, alcohol, sex-related behaviors, drugs, heart disease risk factors, cancer screening and prevention, effects of smoking, road safety, child survival, and organ or blood donation). In our opinion mass media efforts can affect significant improvements in health-related behaviors or avert undesirable changes in large communities. This research paper will explore the awareness level generated from social advertising regarding the health issues among the youth below the age of 30 and subsequently will analyze various challenges involved to more strengthen these social messages. The study based on which data tabulation has been made through SPSS (Statistical Package for Social Scientists). To analyze the data through descriptive statistics such as percentage and mean to adequately verify information collected for this study.