Abstract
While many studies have examined the supply of green residential buildings (GRBs), few have focused on the demand and living experience of them. This paper explores the antecedents of existing residents’ repurchase intention and the effect of their residential satisfaction through a questionnaire survey in Sino-Singapore Tianjin Eco-city, China. Structural equation modeling was used to examine the role of proposed determinants. Multi-group analysis tested the moderating role of residential satisfaction. Results show that residents’ satisfaction with respect to their homes in GRBs was heterogeneous with dissatisfied residents account for 55%. Residents’ knowledge about GRBs, their environmental attitudes and perceived usefulness of GRB were key determinants of repurchase intentions but trust in relevant institutions was not. Residential satisfaction played a moderating role in predicting repurchase intentions. This study enlightens practitioners in both private and public sectors to improve occupancy experiences of existing residents and to understand the repurchase behaviors of existing customers, by bridging the gap between strong green design and construction and weak operation and maintenance of GRBs.
Highlights
Promoting green buildings is a key measure to achieve sustainability in the built environment [1]
We argued that the influence of overall residential satisfaction on repurchase intention of Green residential buildings (GRBs) was not important enough to serve as determinants
Since we focused on residents who had already purchased or who were living in GRBs, the Sino-Singapore Tianjin Eco-city was selected as the sampling site
Summary
Promoting green buildings is a key measure to achieve sustainability in the built environment [1]. Promoting residential buildings with a green label and setting relevant GRB regulations in the residential building sector are seen as an effective way to boost environmental sustainability [2]. The Chinese government has focused mainly on the supply side of GRB projects, with policies mainly targeted at architecture, designers, developers, researchers and construction contractors. Policy practice and academic research have not paid sufficient attention to issues and problems of the demand for GRBs. The promotion of GRBs was hindered by residents’ low acceptance [3] or willingness to purchase [4], resulting in a mismatch between the production of GRBs and residents’ demand [5]
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