Promoting Emotional Durability and Sustainable Fashion Consumption through Art Derivatives Design Methods

Abstract

This research clarifies the impact of aesthetic emotions on consumers’ emotional durability of fashion products. Four design methods of fashion art derivatives were proposed, and 24 samples were selected for testing. The experiment was conducted in China, testing the relationship between respondents’ preferences and aesthetic emotions. Results suggested that the direct participation of artists in design could gain the favour of more respondents. A significant correlation was found between the developed period of derivatives and respondents’ preferences. Derivatives that experience time precipitation may be more popular with respondents. Different design methods could affect the aesthetic emotions of the public. Artists’ participation can evoke better Pleasant–Excited emotion, while most of the emotions of art institute derivatives belong to the Pleasant–Calm range. The emotions evoked by respondents’ preferred samples were mainly in-depth emotions, which indicated that collaborative design could distinguish fashion derivatives from common fashion products and obtain longer lifespans.