Promoting Arts and Crafts of the Country through Use of Indigenous Products

Abstract

Recent years have seen a precipitous fall in the demand and market for India's traditional handicrafts, arts, and textiles. Genericide in the arts and crafts industry is harmful to indigenous and traditional handicraft enterprises because to the rising popularity of machine-made items via internet shopping and a lack of oversight for product quality. Indian artists and craftspeople face decreasing income and customer demand as a result of the country's poor performance in competitiveness criteria such basic infrastructure, intellectual property rights, education, and broadband adoption. This report analyzes problems encountered by indigenous art and craft vendors and suggests solutions to help the industry thrive. In addition to having a negative effect on the sector's economy, the report concludes that Genericide is also damaging the reputation of Indian Indigenous Arts and Crafts as a whole. As a means of combating "Genericide" and stemming the tide of escalating hyper-competition, the use of Geographical Indications has been recommended.