Promoting a labor perspective in the American mass media: unions and radio in the CIO era, 1936-56

Abstract

Corporate interests have dominated American radio since the late 1920s, using a commercialized medium to sell business products and ideology. For several decades, organized labor challenged business control of the radio. Unable to compete with business in other areas of the mass media, radio, with its potential for reaching a large audience, held promise for a labor movement hoping to contest business domination of political discourse. This article explores the relationship between organized labor and radio broadcasting from the 1930s to the mid-1950s. During the early part of this period, unions engaged in a fierce struggle for access to radio and began challenging the coverage of labor in the mass media. In the post-Second World War era, organized labor launched an aggressive campaign to utilize radio to promote a working-class political perspective. By the early 1950s, labor's voice was more widely heard on the airwaves than ever before. Organized labor offered at least a modest check on corporate America's command of the mass media.