Abstract

The story of Prometheus and Pandora serves as an apt analogical device through which to demonstrate the impact that publicly traded corporations, and the shareholder primacy approach to corporate governance has created unintended consequences. Prometheus’s benevolent gift of fire led to the collateral damage of Pandora’s Box unleashing ills on mankind. Similarly, incorporation was a positive development that supported businesses lasting beyond one generation of owners, and led to businesses thriving and creating innovations that improve our lives. However, with these innovations and the related consumption has come a figurative Pandora’s Box of ills to society, including but not limited to widening income inequality, greater personal debt, and environmental degradation. In this critical essay, Greek mythology and classical philosophical approaches to happiness are intertwined with corporate approaches to stakeholder and shareholder optimization.

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