Projection of Women Education and Empowerment Status in Pakistan: A Direct Observation Analysis of Pakistani Dramas

Abstract

The sustainable development goal of gender balanced economic progress and women empowerment as a whole is not possible without the women participation in Science, Technology and Production. To prepare the mind-set of the masses particularly the youth, electronic media plays a pivotal role as a medium of informal education along with entertainment and cultural depiction of a particular society. It shows the status of various population groups of a society at a particular time especially women. The aim of the study was to explore the effects of NPDEW, 2002 on women status in television dramas. Thus, the main research question was to investigate that how far media is projecting its role in educating the individuals about the importance of shrinking the gender gap and developing the networks of skill development to increase the number of women employment and entrepreneurship. This study was qualitative in nature and direct observation analysis was used. Major derived themes from data were women status shown by Pakistani drama channels, portrayal of women status by dramas after promulgation of NPDEW, 2002 and dramas as a mean of information, education and communication. It was concluded that media remained unsuccessful in projecting expected women status in Pakistan as per NPDEW and still unable to educate the masses about the women issues.