Project-Based Supply Chain Cooperative Incentive Based on Reciprocity Preference

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Within project-based supply chain inter-organizational cooperative innovation, the achievement of project value-adding reflects by factors such as effect level of project-based organizations, the relationship between construction project cooperative innovation objectives. Therefore, based on the assumption of equal cooperation between project-based organizations, considering the relationship of effect cost between knowledge input and innovation stage, and the reciprocity preference of projectbased organizations, the collaborative incentive model for project-based supply chain cooperative innovation was established, and the digital simulation was presented. The results show that, the project-based supply chain cross-organizational cooperative innovation is in the most favourable position to be realized when rising project-based organizations’ effort level at one stage can reduce the effort cost of another stage. The reciprocity preference of project-based organization does not automatically lead to the achievement of the project-based supply chain cross-organizational cooperative innovation, but can enhance the incentive outcome of project value-adding sharing and knowledge collaboration. (Received, processed and accepted by the Chinese Representative Office.)