Abstract
<em>Announcing new flight routes for promising overseas destinations is a sign of stepping into global business for airlines. Opening new flight lines means expanding the product line for any airline. New destinations in turn mean gaining new customers while retaining the existing ones. That is the main reason why global airlines continually seek for new destinations to extend their flight network. This process is a very complex one with a lot tasks and resource requirements. The projected opening date sets the deadline for all the activities. Project management principles needs to be employed to meet these deadlines in order not to experience any delay. To illustrate this problem a new destination project for Turkish Airlines (THY) is explored in detail. THY, as a global network carrier, is planning to expand its operations spectrum and in achieving that makes intensive use of PERT method. This process is illustrated briefly in the paper.</em>
Highlights
Air transportation has become an important component of worldwide transportation for long-distance as well as short-distance travel
A new product line requires financing, design, development and production-clearly an opportunity for project management if the emerging opportunity constitutes an effort that is too large to manage in a “business as usual” approach or product is very important to the company’s future
We will discuss how project management could be used as a measure to reduce risks in opening new destinations on flight networks
Summary
Air transportation has become an important component of worldwide transportation for long-distance as well as short-distance travel. It has eventually evolved into a major part of transportation infrastructure across the world and thereby having enormous impact on the national and international economies. The study of the flight networks, the backbone of air transportation, is becoming increasingly important. There has been a significant increase in new airline routes in the past 20-25 years. Long-distance scheduled air services carry about 1 million passengers per week out of Europe on approximately 5000 flights (the same numbers apply in the inbound direction)
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