Project Mumbai: - Creating Social Transformation in Mumbai with an Innovative Solution”

Abstract

Project Mumbai is a non-profit organization that has been set up by like-minded individuals who are passionate about Mumbai and everything that matters. The CHIEF EXECUTIVE OFFICER AND founder of Project Mumbai Mr. Shishir Joshi emphasized: “Social Transformation through Scale”. He firmly believed that uniting citizens through a cause can do a revolution. His Mumbai building project “Hamara Station, Hamari Shaan” which he undertook in his previous role as CEO of NGO Mumbai First saw 25000 plus volunteers supported by 100 institutions in a beautification drive across 36 railway stations in Mumbai within 7 days in October 2016, a project with Mumbai first and Making a Difference Foundation (M.A.D.). Project Mumbai through its various social-related projects IS ATTEMPTING TO build the next generation of leaders who feel a sense of ownership for Mumbai in the areas of Healthcare, Safety, Security, Environment, Governance, and Transport. Through its Public –Private-People (PPP) Models, Project Mumbai is upgrading the quality of life in Mumbai for Mumbaikars. Their week-long Mumbai Plastic Recyclothon, a mega plastic donation, collection, and recycling drive involving citizen groups, corporate institutions, housing societies, and school goers consider being a mass movement. Project Mumbai is working relentlessly and silently to bring social transformation and ownership among Mumbaikars through their selfless efforts. This paper is based on primary interviews as well as secondary resources available on the Project Mumbai organization.