Abstract
The purpose of this paper is twofold. First, it is to justify that a combination of soft systems methodology (SSM), SWOT analysis and strategy maps of balanced scorecard (BSC) provides a suitable methodology for stimulating strategy communication. This combination can be utilized as a project management methodology for ill-structured, problematic situations. Secondly, it is to discuss an application of this multimethodology in a Japanese company. Despite the absolute necessity, almost no systems methodologies for strategic consultation have been theorized so far. This paper describes a systems-based methodology called soft systems methodology for strategy communication (SSM-SC). SSM-SC employs SSM as well as SWOT and BSC maps for integrating thoughts and languages of the participants. An application of SSM-SC in a leading Japanese manufacturing company is described to illustrate the manner in which the combination promotes strategy communication. Copyright © 2005 John Wiley & Sons, Ltd.
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