Project Management Body of Knowledge for motion picture production in a fast-developing economy

Kae H Ng,Sugindran Krisnan,Lincoln C Wood,Chen Wang,Jeffrey B.H Yap

doi:10.4102/sajbm.v51i1.1458

Abstract

Purpose: Problems identified in the motion picture production include quality aspect, industry networking, marketing and promotion, and domestic focus of creative development work.Design/methodology/approach: This article aims to develop a structured project management strategy to improve the Malaysian motion picture production.Findings/results: Through the combination of a questionnaire survey and an interview survey, this research determined current barriers related to 10 knowledge areas of Project Management Body of Knowledge (PMBOK) in motion picture production projects.Practical implications: This research developed a working model using the 10 knowledge areas in PMBOK for both the production and marketing projects in the motion picture industry in this fasting developing economy.Originality/value: The 10 knowledge areas in PMBOK are consistent and valuable in making the film making processes sufficient. The motion picture production project management model developed in this study is experimental yet gives a fundamental understanding on strategy to focus and to conduct a proper film making or motion picture production.

Highlights

IntroductionThe motion picture’s rhythmic and time-based structure makes film photography a very diverse and versatile sort of visual art compared to painting and photography (Burguer-Helmchen, 2012)
Movies are visual experiences, and the motion picture’s rhythmic and time-based structure makes film photography a very diverse and versatile sort of visual art compared to painting and photography (Burguer-Helmchen, 2012)
Implementing Project Management Body of Knowledge (PMBOK) tools and techniques as a part of the film making methodology could increase the possibility of film management success and reduce the chances of failure

Summary

Introduction

The motion picture’s rhythmic and time-based structure makes film photography a very diverse and versatile sort of visual art compared to painting and photography (Burguer-Helmchen, 2012). A growing motion picture industry reflects positively in aspects of tax revenue, economic growth and unemployment rate, and most governments are aware of this (Delre, Panico, & Wierenga, 2017). Motion picture production is a risky business venture as it involves great funding to begin with, but if the film or commercial flops, very little expenses can be recovered. According to Finney (2008), there is a gap between what is supposed to happen and what always happens in managing motion picture production projects. The irony of managing projects in the motion picture industry is to master the principles of how to manage film-making projects, and to learn to cope with failures of these very principles to be effective (Fu, Yan, & Feng 2018)

Objectives

Methods

Findings

Conclusion