PROJECT APPROACH TO MODELING BUSINESS PROCESSES AT KYIVSTAR PJSC

Abstract

Objective. Conduct modeling of business processes of Kyivstar PJSC using a project approach. Methods. To study the directions of application of the project approach to the modeling of business processes of PJSC «Kyivstar», the dialectical method was used (for the general directions of application of the project approach during modeling of business processes, to obtain a scheme of meaningful components of the business model of PJSC «Kyivstar» and to develop the structure business processes of the organization taking into account the project approach); graphic (to present the results of the project implementation of business process evaluation of the competitive status of PJSC «Kyivstar» and the assessment of market attractiveness); method of algorithmic modeling (for the structure of the algorithms of the studied business processes of PrJSC «Kyivstar», which were presented as separate projects). Results. In the process of researching directions for the application of the project approach to modeling business processes of PJSC «Kyivstar», a diagram of meaningful components of the business model of PJSC «Kyivstar» was drawn up. The Moqups service was founded for the algorithmic modeling of business processes of PJSC «Kyivstar»: placing an order for service connection and after-sales service. As separate projects, the business processes of assessing the company's competitive status and assessing market attractiveness were presented, and the results of these two process projects were presented on petal graphs. An improved structure of business processes of the organization is proposed, taking into account the project approach, and the main features of the structure of business processes according to the project approach are determined. Therefore, the project approach to modeling business processes helps organizations to effectively manage their activities, providing orientation to results, control and continuous improvement.